About

Empowering Wellness Through Simplicity, Exploration, and Community

At Alexandrea’s Simple Pursuit, our mission is to inspire and empower individuals on their journey to well-being. Founded by Alexandrea (Ali) Elman, a seasoned entrepreneur and health advocate, this brand merges modern and traditional approaches to holistic health, making wellness accessible and impactful for everyone. With a focus on simplicity, education, and sustainable practices, we aim to help individuals build sustainable health habits that enrich mind, body, and spirit.

Pursuit of Health documentary series is a media project in progress where we explore essential themes in wellness, including the benefits of nutrition, movement, mindfulness and other perspectives. Ali’s dedication to health extends beyond the screen, as she brings decades of experience in wellness, beauty, and business to guide others toward authentic well-being.

About
Alexandrea Elman

Alexandrea Elman is more than an entrepreneur; she’s a pioneer in wellness, with a background that spans over 20 years in industries like non-toxic beauty and artisanal coffee. She has put her Business Marketing degree to work as co-founder of the clean beauty brand Base Coat and as an executive in various high-profile roles solidifying her expertise in both wellness and business. Today, Alexandrea leads Alexandrea’s Simple Pursuit and advocates for community-driven, holistic health through her work, coaching and the Pursuit of Health series.