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About Us
About Us
At Alexandrea’s Simple Pursuit, our mission is to inspire and empower individuals on their journey to well-being. Founded by Alexandrea (Ali) Elman, a seasoned entrepreneur and health advocate, this brand merges modern and traditional approaches to holistic health, making wellness accessible and impactful for everyone. With a focus on simplicity, education, and sustainable practices, we aim to help individuals build health habits that enrich mind, body, and spirit.
Our Values
Guided by principles of wellness, education, integrity, and simplicity, we strive to build a strong, supportive community.
About the Founder
Alexandrea is more than an entrepreneur; she’s a pioneer in wellness, with a background that spans over 20 years in industries like non-toxic beauty and artisanal coffee. She has put her Business Marketing degree to work as co-founder of the clean beauty brand Base Coat and as an executive in various high-profile roles solidifying her expertise in both wellness and business.
Alexandrea spent years struggling with an undiagnosed illness, her health crumbling as she balanced motherhood, marriage, and a career—dismissing the warning signs. Diagnosed with Ulcerative Colitis, an autoimmune disorder, she soon faced septic shock from collapsed intestines. Emergency surgery removed 13 inches of her intestines and saved her life, sparking a profound shift.
From her hospital bed, Alexandrea enrolled as a certified health coach, determined to heal herself and guide others toward holistic wellness through nutrition, movement, and mindfulness. This mission inspired Alexandrea’s Simple Pursuit, a brand she launched to empower people to take charge of their health—a journey she’s committed to growing and evolving.
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